Many advertisers stress concern that the radio doesn’t hold the same persuasive influence as say television. David Johnathan Winkleman, an apparent listener of 93 Rock, “The Quad City Rocker,” has made it is personal objective to disprove this theory. In the year 2000, when one of 93 Rock’s disc jockeys jokingly offered a 6 figure payday to anyone willing to tattoo the radio stations logo and call letters across their forehead, Winkleman didn’t take it as an on-air personality goofing around, rather his eyes rolled over with dollar signs. After he and his stepson, Richard Goddard, forever emblazoned with the same scarlet letter, made a quick trip to the tattoo parlor, they headed to KORB radio headquarters to collect their reward.Unfortunately for Winkleman and Goddard, the station informed them that they had no intention of paying. The men were merely victims of their own gullibility. After trying to claim their money in a court of law, ultimately to no avail, the pair has been forced to live out their days with a daily reminder in every reflection not to believe everything you hear on the radio. The anonymity came to a crashing end last week when Winkleman was arrested for a misdemeanor charge in Iowa, as before long his mug shot found its way across social networking sites nationwide, easily viewable with just a quick image search for “radio tattoo.”To add to insult to injury, rather confusion to stupidity, KORB has since changed their format and call letters, no longer offering hard rock, instead easily listening on KQCS Star 93.5. So for those who think no one listens to the morning musings of DJs and radio personalities or quickly change the station as soon as tunes turn to talk, bear in mind (note, in mind not literally on mind), radio is still a highly influential means of communication, with millions of easily impressionable listeners, some obviously more impressionable than others.
This entry was posted on Sunday, October 3rd, 2010 at 11:32 pm and is filed under Radio News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
